Ford Motor Company announced a design competition to some of the worlds best design schools earlier this week (May 12, 2008). Ford challenges the students “to create a revolutionary global vehicle for today that shares the Model T’s attributes: simple, lightweight, practical, compelling…and priced under $7,000.” The competition is part of Ford’s celebration of the centennial of the Model T.
The participating schools are Art Center College of Design in Pasadena, California; University of Michigan – Dearborn; Lawrence Technological University in Southfield in Michigan; Aachen University in Germany; and Deakin University in Melbourne, Australia.
Each university received $75,000 in funding from Ford Global Technologies, LLC to support the creation of a vehicle concept through sketches, models, research papers and potentially even working models.
Students involved in the competition have until September 1st, 2008 to submit their proposals. Five judges from Ford Motor Company will critique each concept and the two concepts that best embody the Model T spirit, represent the Ford brand and meet the challenge criteria will each be awarded $25,000 for university scholarships. The winners will be selected within September and will be announced on the anniversary of Model T, which is September 27. Good luck to the competitors…especially those from the Art Center…Chutch!!
~Ronski
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