SCION AND TECHNO MUSIC!

The MOVEMENT music festival takes place in Detroit, Michigan and is one of the biggest electronic music festivals in the United States. This year it will be a three-day festival from the dates May 24-May 26, 2008.

Scion will be the main automotive sponsor for the MOVEMENT music festival. Scion is always tapping into the arts and rightfully so. Their vehicles emmulate what Scion is really about, a youth oriented market. What better way to garner new consumers than by sponsoring the biggest electronic festival in motor city. "Scion has the youngest demographic in the automotive industry, so to be involved in a festival geared toward Generations X and Y is a marketer's dream," said Julie Hoermle, regional manager at Scion. "Our brand is seen as hip and vibrant, and there won't be any more energetic city in America, than Detroit, this Memorial Day weekend." "Our goal is not to inundate visitors with a sea of cars," Hoermle said. "Young people are entirely too savvy for such blatant product displays. They're at the festival to enjoy the music and the city. Our tent will be a place to hang out and relax, within earshot of terrific, live music."

Scion's marketing team must be a dream job for anybody. You get to plan events like these, party and get paid. I need a new job. hint hint.

For more information about Movement '08, visit www.myspace.com/detroitmusicfest.

Here are the confirmed acts for the 2008 lineup:

Aaron Carl (featuring Veronique & DJ E. Dubb)
Alex Smoke
Alex Under
Alland Byallo
Alton Miller
Andy Toth
Benny Benassi
Big Joe Hix
Brian Kage & Luke Hess as "Reference"
Carl Craig
Carlos Souffront
Cassy
Cobblestone Jazz
Darkcube
Davide Squillace
DBX
Deadmau5
Deepchord Presents Echospace
Derek Plaslaiko
Derrick Thompson (aka Drivetrain)
Dieselboy (featuring MC Messinian)
Drew Pompa
Dubfire
Ectomorph
Egyptian Lover
Electrobounce.Com Presents Databass Ghetto Tech
Eric Johnston
Gabe Real
Girl Talk
Guillaume & The Coutu Dumonts
Half Hawaii
Hearthrob
James Zabiela
Jay Spliff
Jared Wilson
Jerry Abstract
John Johr
Joris Voorn
Josh Dahlberg
Josh Wink
Justin Kruse (aka Kruse Kontrol)
Justin Long
Meg Quandt
Keith Worthy
Kenneth Thomas
Kenny Larkin
Kevin Saunderson
Kill Memory Crash
Konrad Black
Lawnchair Generals
Lee Burridge
Magda
Marco Corola
Mark Farina
Mathias Kaden
Matthew Hawtin
MD! featuring Bombscare
Michael Geiger
Mike Grant
Miles Maeda
Minx
Moby
Mr. De'
Mr. Mixx (Tha 808 King)
Newcleus
Nonspectacle
Number 9
Oscar Mulero
Paco Osuna
Par Grindvik
Patrick Russell
Paul Ritch
Peanut Butter Wolf
Pete Rock
Punisher
Reggie "Hotmix" Harrell
Rex Sepulveda
Richie Hawtin
Rich Korach
Ronin Selecta
Shawn Michaels
Soundmurderer
Speedy J (featuring Scott Pagano VJ)
Stacey Pullen
T. Linder
Tech Itch
Terrence Parker
The Cool Kids
The Nick Speed Collection
Tim Baker
Twonz
Tycho
Yos
ZIP

- Thai Spyce