With sales of Ferraris being at their highest then they’ve ever been, it seems that customizing one’s own Italian gem has been of ever-increasing importance to those that can afford to purchase such luxury. And though customers have always been able to order their Ferrari exactly as they would want them to be, the company has recently created a program to assist new customers with their purchase decisions.
The new “One-To-One Personalization Program” allows a Ferrari customer, new and old alike, to sit down with one of Ferrari’s consultants in a specially dedicated area that has been created at the factory in Maranello, Italy. Clients will be able to create their own vehicle, going through every accessory and detail with the consultant until the vehicle is exactly as the buyer wants it…now that is bad-ass!!
The program will be launched exclusively for those ordering the Ferrari 612 Scaglietti, which is the flagship of the Ferrari line, and the only 2+2 offered by the company. A special assembly area in the Maranello factory will be dedicated to producing these hella-customized Ferrari 612s. With Ferrari you can have your cake and eat it too.
~Ronski
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