The New 2009 Ferrari California
The original 1962 Ferrari California 250 GT
I always thouhgt that Ferrari was too good for trends and quirky marketing ploys. Sure a new convertible Ferrari is always a good thing, I mean the rich need to find ways to transport their cocaine and silicon valley women. I don't blame them, I really don't. But for Ferrari to mess with the legendary California name as a marketing ploy? It out right hurts my tender heart.
You guessed it right but my first experience loving the original Ferrari California was watching Ferris Bueller's Day Off. The lines of the car and the front grille took my breath away, I was 12 at the time. Later down the road I read more and more car books that referenced the Ferrari California as a race worthy beautiful car. The last one sold for $10.8 Million, chances are I won't be able to own one.
Along with me there are millions of other that people that love Ferris Bueller's Day Off or just love the car period. Along came Ferrari's tricky marketing team, with a great idea to package their latest car in honor of the old and great one. To me it sounds like a lousy idea. To me the majesty and beauty of the car should be untainted, with new schemes to sell a new vehicle.
I'm pretty saddened by the idea that one of my favorite car companies would consider that move. But really its been happening, people's current lust for "retro" or "replica" have spawned new markets for things that aren't nearly as cool as the original. My philosophies are different, and I think I understand.
My philosophies are rooted in tradition and being true, its probably why people call me a sociopath. But really I care about cars. And to me I just hope one day all this will blow over nicely, and we have non bastardized versions of our favorite cars.
Johnster
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