LIMITED EDITION SCION xD

Today Scion is announcing they will be in production for the new Scion xD RS 1.0. The car is relatively cheap, starting at roughly $14,550 but don't let the price get ya, only 2000 of these cars will be available in the United States.

Marketing for the RS xD is underway and don't think Scion is going to go frugal in spending for this campaign titled, "HOT LAVA." (Named to fit the color of the car) Scion spent roughly over $30 million in 2007 on advertising and they are not going to slow down especially for this limited edition Scion xD. The car will be doing special appearances in major US cities such as Los Angeles, New York, Las Vegas, Miami, etc.

Banner ads will be specifically places in various niche sites to attract the usual Scion consumers. Sites with involvement in fashion, music, urban markets will be attracted with the xD. Street team members will be dressed in orange fireproof outfits and doing various events in these cities. Billboards with smoke emitting from the ads will be placed in busy intersections. Scion isn't going to let this opportunity to capture the market slip away from them.

"Release Series vehicles give us the unique opportunity to communicate what our brand is about but with a twist," said Jack Hollis, Scion vp, in a statement. "The smoking mobile billboards and street teams wearing the protective heat gear will engage consumers and bring additional awareness of the Scion brand and excitement to the xD RS 1.0's distinctiveness."

Scion Press Release:

Torrance, CA - Scion announced today that the third limited-production Scion for 2008, the xD Release Series 1.0 (xD RS 1.0), will be available at dealer showrooms beginning in June.

The 2008 xD RS 1.0 features Hot Lava exterior paint. This first limited edition xD will turn heads with a DAMD body kit, rear spoiler, Release Series wheel covers and TRD lowering springs. Inside, the xD RS 1.0 will feature Hot Lava accented seats and interior trim, and a RAZO Release Series shift knob. Like all Release Series vehicles, an individually numbered badge completes the uniqueness of this vehicle.




- Thai Spyce -